With the formation of consumer online shopping habits, the retailer's marketing atmosphere is no longer limited to the store. The touch of advertising machines through shopping malls can not only make up for the regional limitations of the entity stores, but also make sure that even online, they can create a "real" experience for consumers in shop shopping. The advertising machine manufacturer will briefly introduce 6 easy-to-use techniques for you.

The advent of holidays marks the arrival of the holiday promotion season, which is crucial to the annual performance of retailers. For retailers, the use of wisdom to catch consumers and stimulate sales is crucial to their annual performance improvement. In the more than a month of selling season, if the strategy is right, retailers can not only achieve a surge in short-term sales, but also retain many repeat customers.

1, match the most profitable or hottest products to stimulate consumption.

During the holidays, the goods promoted by the touch advertising machine in the market must take account of the profitability and consumer demand. The retailer must pay attention to the balance when making the promotional content. Related research shows that promotional information can be increased by up to 15% by touching the advertising machine in the mall.

2, plan and publicize preferential activities so that consumers can spread the scope of publicity by word of mouth.

For the time being, there is no way to promote information push, which is more widely known than the market touch advertising machine. In places where people are crowded, such as shops, restaurants and other places, the installation of several shopping malls to touch advertising machines, with the help of the special interest of consumers, let people further expand the spread of information through the way of mouth and ear.

3, loyalty plan and customer communication at the same time publicity or two election.

Loyalty programs are undoubtedly the best way to cultivate fans' customers. Let your beloved customers know that you have loyalty plans or customer communications. In practice, consumers can be registered immediately through the reality of registered activities with additional incentives.

4, get their sponsorship by seeking benefits for manufacturers or providers.

In the actual marketing, the fundamental purpose of the manufacturer and the retailer is the same. They all want to sell more goods. This common interest is a potential opportunity for retailers to receive sponsorship. For example, the retailer can let the store's store touch a certain location of the advertising machine or a certain period of time to the manufacturer to carry out the corresponding information publicity, in order to improve their brand awareness.

5, carry out the propaganda of enterprise development process to show its unique charm.

In real life, people do not connect with manufacturers, products and even money, but are connected to other people, emotions and ideals to help themselves live a happier and better life. This means that sales promotion based on price level is not enough. In the sales promotion activities, the enterprise's own development process and business philosophy are communicated to consumers, so that they can distinguish themselves from their competitors.

Showing the story of enterprise development to consumers will largely enhance customer loyalty and participation. The specific display forms can be played through video and slide. After having an emotional connection with consumers, customer loyalty and business profits will naturally increase accordingly.

6, play the consumer's general attention information, in order to attract their attention.

In promotional information, the retailer wants consumers to show that they are not doing a sales promotion, and they can send useful information to consumers, for example, in their shopping process, the touch machine can play weather conditions, stock market information, the surrounding traffic information and even the company's blog. Cause attention.

With the help of the store touch advertising machine, the above content is easy to be realized, and it will not increase the operating cost of the retailer. However, for the consumer, the shopping experience will be greatly improved. After all, after the shopping is completed, the weather conditions on the way home have been fully understood, thus improving customer satisfaction.