In this part of the advertising media, with the change of the times, the bright outdoor advertising machine has become the new favorite of the times. This is certainly inseparable from its advantages. How does the outdoor advertising machine overcome the other media forms? The advertising machine manufacturer will introduce the difference between the outdoor high bright advertising machine and other media forms. Where is it?

1, the duration of advertising: long duration, 365 days a year publicity next to the product, and no artificial maintenance;

2, the form is novel; it is a newly rising form of advertising.

3, strong anti-interference: will not be easily affected by the surrounding environment, can continuously broadcast the set of good advertising content;

4, the audience's goals are accurate: those who are about to buy behavior are targeted.

5, the cost is very low, the audience is wide, and the price ratio is high.

6, effectively cooperate with TV advertising: 1% of TV advertising costs, 100% of the deepening of TV advertising effect. It can be consistent with the content of TV advertisements, and continue to remind consumers to buy in the important link of sales terminals.

7, no modification cost: any form of advertising, including the printed matter, has the cost of modifying the content. The LCD display advertising equipment can be published, modified and deleted through the background.

8, powerful backstage: the number and time of advertisements can be counted through the background. Colleagues can also record the customers in the operation background.

9, the communication content is wide: the advertisement machine can distribute a variety of information by the colleague, through the screen play, in one picture, video, picture, text synchronize, making the advertisement more sound, more humanized, and can attract the attention of pedestrians more. Moreover, logo can be played on the advertising machine shell to realize the combination of movement and static.

10, wide audience: suitable for people of all ages and income levels.

11, energy conservation and environmental protection: the advertising machine only needs a small space to place, update the content is convenient, not with the traditional static advertising, the need to reprint, but also cause environmental pollution;

12, interactive performance is strong: for one touch machine, it can attract audiences and achieve the effect of interactive experience.

13, other customization functions: real-time ing, playing the function of streaming media information, and other functions of printing and querying.

Outdoor advertising machine as a new media player, its advantages and benefits attract more people's interest in it.

In this highly developed society, consumers have more and more choices and can get information about the mobile terminal represented by smartphones at the first time. As a retailer, it is entirely possible to provide consumers with services at any time and anywhere, and create a shopping atmosphere that is "the only thing I have". Of course, in order to achieve the desired results, digital information dissemination tools are essential, and outdoor LCD advertising machine is the leader.

With the formation of consumer online shopping habits, the retailer's marketing atmosphere is no longer limited to the store. Through the effective integration with the LCD advertising machine network, it can not only make up for the regional limitations of the entity store, but also guarantee the "real" experience of the shopper, even on the online store. Using the liquid crystal advertising machine to replace the traditional static poster, in order to ensure that the relevant information push is more timely, and can be more able to participate in the consumer through interaction, so as to effectively stimulate the consumer's desire for shopping.

In holiday promotion, the application of outdoor LCD advertising machine is sensible, but if you want to achieve the desired effect, you should apply it properly. Then, how can we maximize the value of LCD advertising in the shopping season?

1. Taking online shopping as its own advantage, retailers can create digital catalogues in the store, effectively integrate the shop shopping with the website elements, so that online users can also experience the "real" shopping in the store.

2, make full use of the interactive function of the interactive advertising machine, set up interesting interactive links in the store to extend the time for consumers to stay in the store, so that the buyers can provide more targeted services for consumers and stimulate consumption.

3, increase the digital elements of retail stores. Retailers can set up large screen LCD advertising machines at the door of the store to attract consumers through wonderful video, pictures or highly explosive information to stimulate their desire for shopping.

4, the content of outdoor LCD advertising machine should be precise so as to stand out from competitors. For example, retailers can adjust the content in time according to the different consumer groups of different time periods, provide consumers with practical information to meet their needs, and move consumers through humanization.

5, we can create a pleasant atmosphere with the help of outdoor LCD advertising machine. In the holiday promotion, promotion information push is important, but not all, retailers can properly play the content related to the festival, make the environment more friendly and joyful, let the consumer more enjoy the whole shopping process, so it is willing to stay in the store longer time, increase the consumption probability.